Trust is a must

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From scholars to businesses, the message was clear; there is still a great need for better communication. adidas zx Day two of JWC 2015 evolved around practical ways to communicate science in a fruitful manner. Jenni Lintula told us how scholars do it at the Arctic Center of the University of Lapland; they make it attractive and human. Canotte Portland Blazers A series of ‘Cool Experts’ pages for each scientists, with a timeline describing important people, books and events that shape them in their career. Also, a research station in the middle of the tundra welcomes skiers and hikers to an interactive display of the current and past research of the station. DSC_0102Practical ways must follow clear intentions. Zapatillas Asics Gel Lyte 5 When Niklas Dahlback and former journalist Viktoria Raft, from Vattenfall, stepped up for a presentation in the format of a mock interview, the audience was sceptical. nike air jordan 4 mujer One asked; why doing an interview, a format people take for granted, and using it for marketing purposes? To which Vattenfall answered that a dynamic presentation breaks the monotony and allows the public to engage more easily. Bo Jackson Auburn Jerseys It’s a way to broaden the perspective of the public, in this case, to know how scientists interact with Vattenfall. Nike Air Max 2016 Heren In terms of communicating energy & science, that worked! Another participant pointed out; in terms of energy, the best science is really a decrease in consumption. Vattenfall is a constant guest speaker at JWC, this is essential for really getting all sectors to mingle. DSC_0104 And mingling we did! Several group talks, workshops and roundtables were organised to get to deeply discuss on energy, climate and communication. Adidas ZX 10000 Heren From policies to businesses, from the role of scientists to the role of the public. Richard Sherman Seattle Seahawks Jersey Turning ideas around, breaking down concepts and thinking from other perspectives.

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  • Here are some questions and thoughts that came out of these talks; * How precarious is it to use science funded by businesses? * It can be easy for young scientists now to overwork the communication and spend more time on this than on research. * Is science research of benefit to people? Is there value in applied science? * It takes time to get in contact deeply with what science says. * The public can take more than it seems; bring on the real information! Don’t dumb it down. * What are the real impact factors when publishing? * It takes respect of other worldviews to really bridge science to people.

    It can be easy to carry on the negative impacts of badly communicated science.

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